14 December

Regulation of advertising for unhealthy food and beverage products to children

Unhealthy living habits may result in overweight, obesity and secondary diseases such as high blood pressure, cardiovascular disease and type 2 diabetes. Childhood overweight and obesity are prevalent. Children and young are extra susceptible to commercial messages. An important question is if today’s regulation of advertising is enough for young consumers or if there are reasons for further regulation to protect their health.